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How Myntra is redefining fashion & lifestyle e-commerce

A look at what sets apart fashion and lifestyle online marketplace Myntra that houses over 23 lakh styles from 6000 national and international brandsFounded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in 2007, Myntra started as an online...

Myntra launches 8 branded stores in Phoenix Mall of Asia

The newly opened branded stores include Mango, Mango Kids, Mango Man, Nautica, Nautica Kids, Taavi,  French Connection and House of PataudiBengaluru: The business to business (B2B) wholesale arm of Myntra has launched 8 stores in the recently opened Phoenix...

Myntra Big Fashion Festival witnesses 460 million customer visits

The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...

Myntra records close to 100% growth in premium ethnicwear

The premium ethnic wear segment on Myntra registered 2X growth in the last year, with nearly 60% of the contribution coming from metro cities and tier 1 cities Bengaluru: Fashion e-commerce platform Myntra has witnessed close to 100% growth over the...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...

Myntra launches digital fashion and lifestyle credit card

The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bankBengaluru: Online fashion marketplace Myntra has partnered with Kotak Mahindra Bank to launch a co-branded digital fashion and lifestyle credit card, the companies said...

Myntra launches, ‘Myntra Studio’, a one-stop destination for original and exclusive content in fashion, beauty and lifestyle

Myntra announced the launch of Myntra Studio, a personalized content destination on the platform that provides users with access to original, exclusive, inspirational, entertaining and shoppable content at scale. By bringing the fashion influencer community to the fore and allowing...
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Ayurvedic brand SoulTree enters Mumbai

Spanning over 195 sq. ft. of retail area, the stand-alone store is located at the airport area, JuhuBengaluru: Ayurvedic...
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