Myntra fashion forward
In Focus
Meet the Mind That Built Myntra and Cure.fit — and Is Now Reimagining the Future of AI in Retail, at PRC2025
R S Roy -
Retail icon Mukesh Bansal's latest venture, Nurix.ai aims to redefine how brands interact with consumers in a digital-first world
Everyone knows the headlines — the founder of Myntra, the man behind Cure.fit, the serial entrepreneur who's built multiple unicorns. But...
Fashion & Lifestyle
Myntra launches Indiework, an in-app store for Made-in-India workwear brands
Indiework will host a selection of more than 6,000 styles from over 80 brandsBengaluru: Fashion e-commerce platform Myntra has launched Indiework, a dedicated store within the app designed to facilitate the easy discovery of Made-in-India ethnic workwear, the company...
Fashion & Lifestyle
Myntra’s new campaign puts M-Now delivery riders in spotlight with trendy looks
M-Now is the 30-minute quick delivery service of Myntra launched in December 2024, currently covering BengaluruBengaluru: Fashion e-commerce platform Myntra launched a new marketing campaign featuring its M-Now delivery riders, showcasing the latest fashion trends as they zipped through...
Latest News
American clothing brand Hollister to enter India with Myntra
Hollister will make its entry into India through a franchise partnership with Myntra Jabong, the B2B wholesale arm of MyntraBengaluru: American clothing brand Hollister, owned by Abercrombie & Fitch, will enter the Indian market through a franchise partnership with...
Fashion & Lifestyle
Myntra pilots foray into quick commerce with ‘M-Now’ in select locations of Bengaluru
PTI -
The project, "M-Now," is operational in a few pin codes in Bengaluru and the service will be rolled out to additional locations based on the learnings from the pilotNew Delhi: Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick...
Fashion & Lifestyle
Myntra records 627 mn customer visits during Big Fashion Festival 2024
During the sale, Myntra recorded over 1.5 million new customers, with over 80% coming from non-metrosBengaluru: Fashion and lifestyle e-commerce platform Myntra’s festive sale event, Big Fashion Festival (BFF) has recorded a total of 627 million customer visits, according to...
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Myntra BFF expects 1.6 fold increase in traffic over BAU
Myntra's Big Fashion Festival (BFF) sale event is set to kick off on 26 September, with early access available for Myntra Insiders starting 25 SeptemberBengaluru: Fashion and lifestyle e-commerce platform Myntra is expecting to witness a traffic jump of...
Fashion & Lifestyle
Myntra’s GenZ customer base doubles to 16 million in 2024
PTI -
Myntra is looking forward to adding another 20-25 million GenZ customers in the next couple of yearsNew Delhi: Lifestyle e-commerce platform Myntra on Tuesday said it has doubled its GenZ customer base to 16 million in 2024 from over...
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Myntra integrates reward points from multiple banks and brands with Twid
The collaboration allowed customers to leverage loyalty and reward points from various banks and brands, including Intermiles, Payback (now Zillion), TimesPoint, and debit/credit card programsBengaluru: Fashion and lifestyle e-commerce platform Myntra has partnered with rewards-based payment network Twid to...
Latest News
Myntra expects 20 million users to visit platform during sale
PTI -
The platform expects 1.35 million new customers to shop during the 20th edition of End of Reason SaleNew Delhi: Fashion and lifestyle e-commerce platform Myntra on Wednesday said it anticipates 20 million users to visit the platform during its...
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Shriti Malhotra: From Royal Roots to Retail Vanguard
As Executive Chairperson of Quest Retail, Shriti is redefining beauty leadership in India with purpose, courage, and convictionIn a...
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