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Fashion & Lifestyle

Myntra launches Starbucks’ signature merchandise on its platform

Indiaretailing Bureau -
Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters at a price range between Rs 699 and Rs 2,299 Bengaluru: Fashion e-commerce platform Myntra has launched multinational coffeehouse chain Starbucks’...
Fashion & Lifestyle

Myntra records close to 100% growth in premium ethnicwear

Indiaretailing Bureau -
The premium ethnic wear segment on Myntra registered 2X growth in the last year, with nearly 60% of the contribution coming from metro cities and tier 1 cities Bengaluru: Fashion e-commerce platform Myntra has witnessed close to 100% growth over the...
Fashion & Lifestyle

Myntra onboards British fashion brand Oasis

Indiaretailing Bureau -
Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...
Fashion & Lifestyle

Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands

Indiaretailing Bureau -
Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...
Fashion & Lifestyle

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

Indiaretailing Bureau -
While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...
E-Commerce

Myntra launches digital fashion and lifestyle credit card

Indiaretailing Bureau -
The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bank Bengaluru: Online fashion marketplace Myntra has partnered with Kotak Mahindra Bank to launch a co-branded digital fashion and lifestyle credit card, the companies said...
Fashion & Lifestyle

Myntra launches MyFashionGPT powered by ChatGPT

Indiaretailing Bureau -
The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speech Bengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...
Fashion & Lifestyle

Myntra adds Adidas by Stella McCartney to its luxury portfolio

Indiaretailing Bureau -
Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India Bengaluru: Fashion e-commerce platform Myntra has launched the functional sportswear collection Adidas by Stella McCartney to its luxury portfolio, the e-tailer said...
Fashion & Lifestyle

Myntra launches AI-based personal style assistant feature

Indiaretailing Bureau -
The feature—My Stylist—uses comprehensive machine learning, computer vision algorithms, and multiple deep-learning techniques to enable recommendations and has been designed in-house at Myntra Bengaluru: Fashion e-commerce marketplace Myntra has launched a first-of-its-kind feature My Stylist, an AI (artificial intelligence) powered end-to-end...
Beauty & Wellness

Myntra onboards American cosmetics brand NYX Professional Makeup

Indiaretailing Bureau -
To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS), while also activating its social commerce propositions, M-Live and Myntra Studio Bengaluru: Fashion e-commerce company Myntra has on-boarded American cosmetic brand...
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