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After womenswear Jisora now eyes the growing menswear market

Women's fashion brand Jisora that was primarily known for its loungewear now plans to focus on western wear and resortwear and is considering a possible entry into menswearMumbai: Jisora entered the women’s fashion segment to cater to a prominent...

D2C leisurewear brand Jisora eyes Rs60 crore revenue in FY2024

The D2C brand is also planning an offline foray, category extension and international expansion Mumbai: Jaipur-based D2C women’s wear brand Jisora expects to close financial year (FY) 2023-2024 with a revenue of Rs60 crore, the founders Kavya, Mehul, Tushar and Khushboo Sethi told IndiaRetailing....

Loungewear won’t stay still; it will become a core category: Francesca Muston, VP, Fashion, WGSN

In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WGSN about the evolving loungewear market and its relevance in the near future.Excerpts from the interview...Post the pandemic, a renewed demand has been witnessed...

Inorbit Malls expands offering with the launch of 23 new stores post lockdown

Inorbit Malls (India) Private Limited, a subsidiary of the K. Raheja Corp, is a pioneer of the mall culture in India. Inorbit Mall Malad is completing 17 years in January 2021, a major achievement for the brand, which has...

The arrival of the men’s premium loungewear era

The last year has brought about a huge change in not only our day to day lives but also about how we perceive fashion. In the pre-COVID world, men’s fashion was restricted to formal blazers and collared shirts and...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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