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LIVA

How Liva is proving to a thoughtfully fashionable brand

Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically.Especially in the last few months, popularized by the work-from- home-culture, comfort has become an...

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...

Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...

Liva Study finds consumer psyche has altered permanently in COVID times

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being a...

LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear capital of India

The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the- art Liva Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the...

11 fashion retailers working towards sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

A Cut Above The Rest: Liva leads with innovation, sustainability

The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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