LIVA
Big Grid
How Liva is proving to a thoughtfully fashionable brand
Fashion has traditionally been only about looking good. It was
always about creating an impression with little regard for
comfort. However, in recent times, the notion has changed
dramatically.Especially in the last few months, popularized by the work-from-
home-culture, comfort has become an...
Fashion
E-commerce continues to surge as the pandemic pushes on
As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...
Fashion
Pandemic has altered consumer psyche permanently: Liva
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...
Retail
Ushering in a New Technological Era: Retail industry goes contactless in COVID times
Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...
Fashion
Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable
Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...
Fashion
Liva Study finds consumer psyche has altered permanently in COVID times
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’.
Being a...
Fashion
LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear capital of India
The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the- art Liva Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR).
This is the...
Fashion
11 fashion retailers working towards sustainability
Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...
Fashion
A Cut Above The Rest: Liva leads with innovation, sustainability
The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...
Fashion
An exploratory study of the Indian casual wear market
Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
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Latest News
Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru
Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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