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How Liva is proving to a thoughtfully fashionable brand

IMAGES Business of Fashion -
Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically. Especially in the last few months, popularized by the work-from- home-culture, comfort has become an...
Fashion

E-commerce continues to surge as the pandemic pushes on

Shivam Gautom -
As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...
Fashion

Pandemic has altered consumer psyche permanently: Liva

IMAGES Business of Fashion -
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...
Retail

Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Sandeep Kumar -
Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...
Fashion

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Indiaretailing Bureau -
Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...
Fashion

Liva Study finds consumer psyche has altered permanently in COVID times

Indiaretailing Bureau -
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being a...
Fashion

LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear capital of India

Indiaretailing Bureau -
The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the- art Liva Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the...
Fashion

11 fashion retailers working towards sustainability

Charu Lamba -
Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...
Fashion

A Cut Above The Rest: Liva leads with innovation, sustainability

Gurbir Singh Gulati -
The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...
Fashion

An exploratory study of the Indian casual wear market

IMAGES Business of Fashion -
Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
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Amazon Pay launches sign language video KYC service

The service enables two-way video communication in sign-language between Amazon Pay employees and customers Bengaluru: Online payments processing service Amazon Pay...
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