Tuesday, December 7, 2021
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How Liva is proving to a thoughtfully fashionable brand

Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However,...
E-commerce continues to surge as the pandemic pushes on

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores,...
Pandemic has altered consumer psyche permanently

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association...
Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Ushering in a New Technological Era: Retail industry goes contactless in...

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home...
Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making...

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion...
Liva Study finds consumer psyche has altered permanently in COVID times

Liva Study finds consumer psyche has altered permanently in COVID times

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association...
Liva launches LAPF Studio in Jaipur

LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear...

The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the-...
11 fashion retailers working towards sustainability

11 fashion retailers working towards sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a...
A Cut Above The Rest: Liva leads with innovation, sustainability

A Cut Above The Rest: Liva leads with innovation, sustainability

The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...