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Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian...
Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Pondicherry’s prime location, Mission Street is now a home to its native accessory brand, Ayesha. Ayesha Accessories has kicked...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India...
Women entrepreneurs shaping India's fashion retail sector

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...
Women's Accessories: A whole new market of opportunity for retailers

Women’s Accessories: A whole new market of opportunity for retailers

Radhika Mishra is spoilt for choice. Literally. She has a tough time deciding which bag would go well with...
video

SOLOx: Future Plans Of Ayesha Accessories

Jacqueline Kapur, Co-founder and President, Ayesha Accessories on how two emotions - fear and happiness - have influenced her...
Ayesha Accessories eyes expansion in Tier II & III markets, abroad

Ayesha Accessories eyes expansion in Tier II & III markets, abroad

Accessorizing has always been a very important part of fashion. With rapid urbanisation, media exposure, and the new Millennial...
The young guns of retail: Surging ahead with guts and gumption

The Young Guns of Retail: Surging ahead with guts and gumption

Retail is such a dynamic and disruptive industry, that a good CEO needs to exhibit traits of intensity, impatience...
Jacqueline Kapur's Ayesha Accessories making India's accessory market trendy

Jacqueline Kapur’s Ayesha Accessories adding bling to India’s accessory market

From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand...