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4th edition of India Phygital Index to be unveiled at Phygital Retail Convention (PRC) 2024

The report by IMAGES Group is being brought out in collaboration with software development firm Fynd and consulting major Strategy& part of PwC network New Delhi: The fourth edition of the India Phygital Index, a comprehensive and in-depth omnichannel benchmarking report...

Technology has been a true differentiator for Myntra: Raghu Krishnananda, CPTO

Raghu Krishnananda, Chief Product and Technology Officer, Myntra on how the leading online fashion destination uses technology to operate, differentiate and innovateNew Delhi: With almost three decades of experience, Raghu Krishnananda is a technology leader with experience in driving...

We don’t make any decisions based on ego: Nissan Joseph, Metro Brands Ltd

Nissan Joseph, chief executive officer of Metro Brands Ltd. on the strategies and core principles that have helped the footwear player transition from a family-run business to a professional entity boasting a Rs 2000 crore revenueNew Delhi: Metro Brands...

Fila onboards Hailey Bieber as global brand ambassador

With the multi-year partnership, Bieber will collaborate with Fila to design signature sportswear collections and its first drop will be released in fall/winter 2024Bengaluru: South Korean athleisure brand Fila has tapped American model and entrepreneur Hailey Bieber as its...

What makes Fila unique is its attitude and aura of Italian heritage and workmanship, says Abdon Lepcha of Fila

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

Metro Brands Ltd. celebrates opening of 756th store

The 756th store is at Connaught Place in central part of New Delhi and is spread across an area of 2,200 sq. ft. New Delhi: Footwear retailer Metro Brands Ltd. has reached the milestone of opening 756 stores across India, the...

FILA to launch FILA X BTS ‘Love Yourself’ collection in India

Global sports brand FILA announced that it will release FILA X BTS Love Yourself Collection in India with its brand global model BTS. Boy group BTS announced their roles as global ambassadors for the popular sportswear brand FILA at...

AJIO.com launches ‘Sneakerhood’

AJIO.com, one of India’s most definitive online destination for the trendiest and freshest fashion, announced the launch of Sneakerhood – a one-stop online store for new and seasoned sneakers and fashion-enthusiasts across the country. Built within the AJIO.com platform, AJIO...

Streetwear, Don’t Care: New genre goes from fashion fad to timeless trend

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...

The rising popularity of sports wear in India

Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the trend is nothing new to the fashion world. But what’s new and surprising is the breakneck speed at which...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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