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How brands are banking on solidarity to overcome the global catastrophe as a community

As the coronavirus pandemic continues to evolve and immobilize the global economy, fashion brands and retailers across the world have stepped up to innovative approaches of associating and connecting with their consumers. Everybody from emerging fashion labels to significant retailers...

Online to Offline: Pure play e-commerce firms go physical to woo consumers

While the Internet may have penetrated the heart of India, the hearts of Indians (and their trust) still lies with the physical retailer. In fact, a recent AT Kearney study states that 95 percent of all retail sales are...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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