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LAPF Studio conducts a week long buyer seller meet at Tiruppur

LAPF Studio conducts a week long buyer seller meet at Tiruppur

Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with Tiruppur...
E-commerce continues to surge as the pandemic pushes on

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores,...
Pandemic has altered consumer psyche permanently

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association...
Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Ushering in a New Technological Era: Retail industry goes contactless in...

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home...
Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making...

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion...
Liva Study finds consumer psyche has altered permanently in COVID times

Liva Study finds consumer psyche has altered permanently in COVID times

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association...

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a...
Shardah Uniyal, Global Head - Branding & Communications, Aditya Birla Group (Birla Cellulose)

Shardah Uniyal, Global Head – Branding & Communications, Birla Cellulose (Aditya...

Shardah Uniyal is a brand marketing professional with around 19 years of experience in lifestyle and retail, fashion brands...
A Cut Above The Rest: Liva leads with innovation, sustainability

A Cut Above The Rest: Liva leads with innovation, sustainability

The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of...
Top 5 fashion innovations in the retail industry

Top 5 fashion innovations in the retail industry

Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times...