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Retail costs in brand building

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve...
ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador...

ITC to set up integrated consumer goods facility in Odisha

Diversified group ITC will set up an integrated consumer goods facility and a five star hotel in Odisha at...
PepsiCo launches Pepsi Black in India

Pepsico and ITC — the slugfest begins

Bingo, the new entrant in the wafer’s market, is posing as a competitor to Kurkure and Frito-Lay. Both Pepsico...