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ITC, Godrej, Dabur, Emami report robust sales in rural areas

Leading FMCG players such as ITC, Godrej, Dabur, Emami and Marico are witnessing robust sales in rural and semi-urban markets, bolstering hopes of a speedy recovery from the impact of the COVID-19 crisis. According to a PTI report: Interestingly, the...

ITC eyeing strategic acquisitions in FMCG business

Diversified conglomerate ITC Ltd is engaging with and investing in start-ups while looking at strategic opportunities for acquisitions to accelerate growth in the FMCG business, its Chairman-cum-Managing Director (CMD) Sanjiv Puri said on Friday."Today, around 25 percent of ITC's...

Taste of India: Namkeen industry on the rise

The market for namkeen and snacks in India is about INR one lakh crore. Being a most vibrant sector, it has been witnessing unprecedented growth in the recent past and continues to expand rapidly. Indian consumers seem to have...

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement. ITC forayed into the Rs 2,500 crore premium packaged...

ITC to set up integrated consumer goods facility in Odisha

Diversified group ITC will set up an integrated consumer goods facility and a five star hotel in Odisha at an investment of Rs 800 crore. The integrated consumer goods manufacturing facility is being built on an area of 700,000 sq.ft....

Pepsico and ITC — the slugfest begins

Bingo, the new entrant in the wafer’s market, is posing as a competitor to Kurkure and Frito-Lay. Both Pepsico and ITC are battling out to emerge victorious. In many places around the country, ITC is organising promotional events like...
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Malabar Gold & Diamonds to open 10 new stores

The jewellery brand eyes the target of hitting 350 stores milestone globally this month New Delhi: Kozhikode-based Malabar Gold & Diamonds...
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