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ITC’s B Natural and Amway India collaborate to launch immunity offering in fruit beverages

ITC’s B Natural and Amway India collaborate to launch immunity offering...

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind...
ITC expects collaborations with unlikely partners to open new distribution channels

ITC expects collaborations with unlikely partners to open new distribution channels

FMCG major ITC expects its new collaborations with unlikely partners, including Domino's, Swiggy and Zomato in the wake of...
ITC aims 10-12 pc market share in packed juice segment by next year

ITC aims 10-12 pc market share in packed juice segment by...

FMCG major ITC is eyeing 10 to 12 percent market share in the packed juices and fruit beverages segment...
Retail costs in brand building

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve...
ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador...
Summer of discontent: Fruit drinks battle it out for consumers' wallet

Summer struggle: Fruit drinks battle for bigger market share

A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war'...