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Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Pondicherry’s prime location, Mission Street is now a home to its native accessory brand, Ayesha. Ayesha Accessories has kicked...
Jacqueline Kapur, Founder, Ayesha Accessories

Jacqueline Kapur, Founder, Ayesha Accessories

The multi-talented and multi-faceted Jacqueline Kapur dons many hats with practiced ease. The mother of two, homemaker, equestrian sportsperson,...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India...
Women entrepreneurs shaping India's fashion retail sector

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...
video

SOLOx: Future Plans Of Ayesha Accessories

Jacqueline Kapur, Co-founder and President, Ayesha Accessories on how two emotions - fear and happiness - have influenced her...
Pondicherry opens its door to ayesha flagship store

ayesha accessories opens flagship store in Pondicherry

Pondicherry’s prime location, Mission Street is now home to its native accessory brand, ayesha accessories recently opened their flagship...
Ayesha Accessories eyes expansion in Tier II & III markets, abroad

Ayesha Accessories eyes expansion in Tier II & III markets, abroad

Accessorizing has always been a very important part of fashion. With rapid urbanisation, media exposure, and the new Millennial...
8 fashion accessory brands adding bling to consumer's wardrobe

8 fashion accessory brands adding bling to the consumer’s wardrobe

With rapid urbanisation, media exposure, and our new belief in ‘Look Good, Feel Good’, the popularity of fashion accessories...
Jacqueline Kapur's Ayesha Accessories making India's accessory market trendy

Jacqueline Kapur’s Ayesha Accessories adding bling to India’s accessory market

From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand...