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Trend Mapping: How the retail sector uses social media to drive sales

Trend Mapping: How the retail sector uses social media to drive...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand...

9 accessory brands transforming India’s fashion perspective

The fashion accessory market has grown manifold over the past few years and is swarming with a vast range...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India...
Jacqueline Kapur, Founder, Ayesha Accessories

Jacqueline Kapur, Founder, Ayesha Accessories

The multi-talented and multi-faceted Jacqueline Kapur dons many hats with practiced ease. The mother of two, homemaker, equestrian sportsperson,...
7 top women in fashion retail

Top 7 women in fashion retail

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with...

Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian...

From Copper Coins to Mobile Apps: The evolution & success of...

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can...
Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Pondicherry’s prime location, Mission Street is now a home to its native accessory brand, Ayesha. Ayesha Accessories has kicked...
Women entrepreneurs shaping India's fashion retail sector

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...