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Ayesha Accessories

Ayesha Accessories projects 300-400 pc increase in sales through e-commerce

Although shopping centres are finally reopening after a nationwide lockdown was announced on March 23, 2020, visiting malls is going to be a very different experience from now on keeping in mind new hygiene, sanitization, and social distancing norms....

Ayesha Accessories projects 300- 400 pc increase in sales through e-commerce

Although shopping centres are finally reopening after a nationwide lockdown was announced on March 23, 2020, visiting malls is going to be a very different experience from now on keeping in mind new hygiene, sanitization, and social distancing norms....

Indian Online Kidswear Market: Comes out of infancy stage, registers growth

Fathom this - e-commerce marketplace fashion player Myntra has more than 400+ kidswear brands listed on their portal. Amazon has close to over 200 and Flipkart has over 2,000+ brands listed under their kidswear category! The online market for...

Jacqueline Kapur, Founder, Ayesha Accessories

The multi-talented and multi-faceted Jacqueline Kapur dons many hats with practiced ease. The mother of two, homemaker, equestrian sportsperson, businesswoman and star mom was born in Germany and moved to Pondicherry in 1989. She studied Japanese at the University...

Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

9 accessory brands transforming India’s fashion perspective

The fashion accessory market has grown manifold over the past few years and is swarming with a vast range and variety of products. New and the existing brands have seen a tremendous spike in the demand. To know more...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India is the second largest manufacturer of fashion jewellery after China and each year, the fashion jewellery market is constantly growing...

Top 7 women in fashion retail

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved greatly...

Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian women. Thanks to the increased penetration of technology, awareness about latest fashion trends across the globe is available within a...

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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