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Arun Sirdeshmukh

'Convenience, accessibility and affordability catalysing e-commerce for kidswear'

The retail industry has undergone a significant transformation over the last decade, and it is continuing to evolve, according to Arun Sirdeshmukh, Business Head, Amazon Fashion. In a tête-à-tête with IMAGES Fashion Bureau, he talks about how online retail...

AI, sustainable practices to propel fashion retail in new decade

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer...

With field open to global retailers, the future holds promise for a mature economy

With the new decade around the corner, the Indian fashion retail business, which has witnessed the emergence and rapid influence of social media, interweaving of artificial technology across the various verticals of the fashion retail industry and the rapid...

Zashed Fashiontech launches womenwear brand Dodo & Moa on Amazon Fashion

Zashed Fashiontech has launched womenswear brand, Dodo & Moa on Amazon Fashion. It is a new age brand which has something in it for everyone and for every occasion.Offering over 700 unique styles from Rs 999 going up to...

A Step in the Right Direction: The booming sports footwear market in India

India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure activities. For modern India, fitness and sports are not prerogatives of professional sportsperson anymore – it is a lifestyle....

Amazon continues to be a preferred destination for fashion this festive season: Arun Sirdeshmukh

Amazon India’s Great Indian Festival Sale has kicked off from October 10 and will go till October 15. The brand has been betting big on the fashion category.Elaborating on what is new this season, Arun Sirdeshmukh, Business Heat at...

Jacqueline Fernandez comes up with active wear label Just F

Bollywood actress Jacqueline Fernandez has come up with active wear brand Just F that she co-owns with Mojostar. It will be exclusively available on Amazon Fashion.Just F will be available on Amazon Fashion for pre-booking on July 16 on...

Amazon Fashion launches dedicated online baby clothing store in India

Amazon Fashion, the fashion unit of Amazon India today has announced the launch of its dedicated online baby clothing store.The new store offers a wide selection of over 1 lakh styles for baby girls and boys up to 2...

Men race to match women in online fashion shopping

This is one area where the gender gap may be closing. Women are considered avid online shoppers but men are now giving them stiff competition in the apparel categories and taking the lead in foot-wear and accessories."Over the years,...

BIBA launches ‘BIBA Ready-to-Stitch Collection’ exclusively on Amazon.in

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitch collection’ on Amazon.in.BIBA celebrates Indian ethnic fashion capturing the imagination of young girls and women in India. The...
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Reliance Retail opens 30 Metro stores in Q1, total count crosses 200

Reliance Retail had acquired the Indian operations of German firm Metro AG's wholesale operations in December 2022 in a...
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