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American Eagle Outfitters

ABFRL launches American Eagle outlet in Kerala

The new store is located at Lulu Mall, Akkulam Bridge, ThiruvananthapuramBengaluru: Clothing and accessories retailer American Eagle has launched its new store in Kerala, an industry official wrote on social media. The store is located at Lulu Mall, Akkulam...

Pandemic changing shopping, focus now on making it faster, easier, safer

A reminder of mandatory masks, rearranged shelves, paying bills through a plexiglass divider, checking shoppers' temperatures at the door - the coronavirus crisis is changing the shopping experience, albeit, for a faster, easier, and a safer one. According to a...

AEO launches MOOD, a new wellness and personal care brand

American Eagle Outfitters announced the launch of MOOD, a wellness and personal care product line offered exclusively at American Eagle stores and online.The genderless collection features a broad range of personal care products, bath essentials and aromatherapy with six...

Year-Ender: Fashion & accessory retail brands launched in India in 2018

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

American Eagle Outfitters bets big on Indian market; to open 25 outlets in three years

US-based mid-to-premium denim wear brand, American Eagle Outfitters entered India in the summer of 2018 through a licensing agreement with Aditya Birla Fashion and Retail Ltd. The brand expects India will be its top three international markets in the...

Global Retailers in India: Moves, leaps & hurdles

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...

American Eagle Outfitters launched in India, plans 25-30 stores

Aditya Birla Fashion and Retail (ABFRL) on Wednesday said that it plans to open 25-30 stores of American Eagle Outfitters (AEO) brand in India.The firm launched the international mid-to-premium deminwear brand in the country.According to the company, the planned...

American Eagle Outfitters to open first stores in Mumbai & Delhi early 2018

American Eagle Outfitters, Inc. announced plans to enter India through licensed stores. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio, as well as strong digital...

Aditya Birla Fashion acquires exclusive rights to sell American Eagle products in India

Aditya Birla Fashion and Retail Ltd (ABFRL) said it has acquired exclusive rights of the global fashion retail brand American Eagle Outfitters and its sub-brand Aerie in the country. According to a PTI report: The company will be allowed to...

5 global retailers who are new age alchemists in fashion

FINDING GOLD IN OLD With an aim to change the way fashion is made, used and disposed of, various global fashion retailers over the years have come up with innovative ways to recycle clothes which are manufactured using a lot of...
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