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E-Commerce

Amazon Fashion rebrands GenZ storefront to ‘Serve’

PTI -
'Serve' offers over 2 million products from more than 350 domestic and global brands New Delhi: Amazon Fashion has rebranded its GenZ-dedicated online storefront from 'Next Gen Store' to 'Serve'. The online store has seen 3X growth in Gen Z customers...
E-Commerce

Amazon Fashion’s Next Gen Store sparks 3X increase in Gen Z shoppers, 4X surge from tier-2 cities

Indiaretailing Bureau -
Launched in 2023, Next Gen Store features an extensive portfolio of over 340 domestic and global brands with over two million products Bengaluru: Amazon Fashion's dedicated digital fashion hub for Gen Z, the Next Gen Store has fueled a three-fold...
Latest News

Amazon is Indian Gen Z’s favourite fashion platform

Indiaretailing Bureau -
Amazon, Myntra and Flipkart collectively capture 58.1% of Gen Z votes Bengaluru: American e-commerce marketplace Amazon stands out as the preferred online fashion platform for Gen Z (people born between 1995 and 2010) in India, surpassing other e-commerce sites, as per...
In Focus

How Myntra, Amazon, Shoppers Stop & Others use AI for CX

Mannu Mathew -
From improving product recommendations and personalised fit suggestions to delivery, here’s how retail biggies are using artificial intelligence to offer delightful customer experiences New Delhi: Retailers in India are betting big on enhancing the customer experience (CX) with the use of...
E-Commerce

Top-selling gift cards on Amazon during Diwali 

Abhisar Narula -
Amazon India launched its e-gift card store in 2014 with multiple e-gift cards from different companies New Delhi: Exchanging gifts during Diwali is an age-old ritual. Over the years, with the rise of e-commerce, the nature of gifts has evolved with...
Fashion & Lifestyle

Where is the Indian athleisure market today?

Anagha R Ratna -
Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure market Bengaluru: The fashion landscape all over...
E-Commerce

9.5 crore customers visit Amazon in the first 48 hours of the Great Indian Festival 2023

Indiaretailing Bureau -
Over 80% of customers came from non-metros and more than 35% increase in small and medium businesses securing sales within the initial 48 hours Bengaluru: E-commerce platform Amazon India has witnessed about 9.5 crore customer visits in the first 48 hours...
E-Commerce

Amazon intends to invest $15 billion more in India, says CEO Andy Jassy

PTI -
The new investment will take its total investment in the country to $26 billion Washington: E-commerce giant Amazon plans to invest $15 billion more in India, taking its total investment in the country to $26 billion, a top official of...
Beauty & Wellness

Amazon Beauty launches Global Beauty Store; brings international brands to India

Indiaretailing Bureau -
Global Beauty Store on Amazon presents over 60 international beauty brands and more than 5,000 products Bengaluru: E-commerce marketplace Amazon has expanded its beauty category with the launch of Global Beauty Store which offers a curated selection of over 60 international...
Latest News

Amazon Fashion launches India’s first Gen-Z Next Gen Store

Indiaretailing Bureau -
The new Next Gen Store on Amazon will be promoted through various avenues by collaborating with over 100 renowned Gen Z influencers and content creators on social media and Amazon Live Mumbai: Amazon Fashion announced the launch of the Next...
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Home Decor & FurnishingIndiaretailing Bureau -

Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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