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Reliance Retail’s Tira enters North India

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Situated within DLF Avenue Mall in Saket, this outlet marks the 10th store of Tira across the country

Bengaluru: Reliance Retail’s omni-channel beauty retail platform Tira has entered North India with its latest store in New Delhi, an industry official wrote on social media. Situated within DLF Avenue Mall in Saket, this outlet marks the 10th store of Tira across the country.

“It’s official, Delhi beauty buffs! Tira Beauty has arrived in DLF Avenue, Saket, marking its 10th store and bringing its tech-powered beauty magic to the capital,” said Nirant Khedkar, executive director of The Othr Lab in a LinkedIn post while sharing images of the store.

Tira store, DLF Avenue Mall in Saket, New Delhi
Tira store, DLF Avenue Mall, Saket, New Delhi

IndiaRetailing broke the news of Tira securing approximately 3,000 sq. ft. of space on the ground floor of the DLF mall in November 2023.

The store  boasts a collection of curated brands, catering to makeup, skincare, fragrance and bath products. It is equipped with features such as artificial intelligence (AI) fragrance finders, smart mirrors and personalised beauty and skincare consultations.

Reliance Industries Ltd’s (RIL) retail division, Reliance Retail, introduced Tira as an e-commerce platform in February 2023, and subsequently, in April, unveiled its flagship store located at Jio World Drive in the Bandra Kurla Complex in Mumbai.

Tira currently sells more than 150 Indian and global brands in its stores.

Reliance Retail Ltd. (RRL) is a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the holding company of all the retail companies under RIL. The company operates an integrated omni-channel network of over 18,650 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and pharma consumption baskets.

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