Through this initiative, residents of the Delhi-NCR (Gurgaon and Faridabad) will be able to order Bharat-branded rice, wheat flour, and lentils online at government-approved prices
New Delhi: The Open Network for Digital Commerce (ONDC), the National Cooperative Consumers Federation of India (NCCF) and e-commerce logistics platform Shiprocket have come together to distribute the government’s ‘Sarkar se Rasoi Tak’ initiative – that sells food items at affordable prices, a joint release said on Thursday.
The collaboration aims at streamlining access to essential household commodities, the release added.
Through this initiative, residents of Gurgaon and Faridabad will be able to order Bharat brand rice (Bharat Chawal), wheat flour (Bharat Atta), and lentils (Bharat Daal) online with the guarantee of government-approved cheaper prices. Orders are shipped within 24 hours and are free of delivery charges.
“We are delighted to partner with the ONDC Network on this forward-thinking initiative, which aligns with NCCF’s mission to deliver quality essentials at affordable prices,” said Anice Joseph Chandra, managing director at NCCF.
“ONDC is proud to participate in this collaborative effort to promote inclusivity and empower consumers across India. By leveraging the ONDC Network, we are enabling consumers to connect directly with local cooperatives and experience the richness of Bharat’s agricultural heritage,” said T Koshy, managing director and chief executive officer (CEO), ONDC.
Consumers can place orders for these products through ONDC-supported buyer applications such as Paytm, Magicpin, Mystore, and Pincode, ensuring an efficient and hassle-free shopping experience. Additionally, Shiprocket aims to enhance the seller experience on the ONDC Network by offering streamlined onboarding and comprehensive post-support services. This will further enable sellers to broaden their customer base.
Speaking about the initiative, Saahil Goel, chief executive officer (CEO) & co-founder, Shiprocket said, “We aim to bridge the gap between consumers and locally sourced products. While this initiative is currently running in the Delhi-NCR region, we plan to expand it to other cities of the country via multiple collaborations.”