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D2C brand Koparo raises Rs 6 crore from 4P Capital Partners, Shark Tank India

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Round comes after they raised Rs 12 crore as Pre-Series A led by Saama Capital in Feb 2023

New Delhi: Delhi-based D2C home care brand Koparo has raised a funding of Rs 5.2 crore from 4P Capital Partners and Rs 70 lakh from Shark Tank India, a release by the company said on Wednesday.

Aman Gupta, co-founder, Boat and Vineeta Singh, co-founder, Sugar Cosmetics have come on board as investors in the Company from the TV reality show Shark Tank India,” the release added.

The raised money at the valuation of Rs 70 crore will be used in brand building and distribution.

“Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on board as their backers have experience in building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline,” said Simran Khara, Founder, Koparo.

Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products. It was launched in 2021 and closed last fiscal at Rs 5 crore and is planning to clock Rs. 12 crore this fiscal and grow to Rs 50 crore in the next 2 years.

The brand offers products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, cleaning accessories and fresheners & fragrances and going ahead with plans to launch more products that serve the cleaning needs of modern Indian homes. Before this, Koparo raised Rs 5.7 crore in a pre-seed round in Nov ’21 and Rs 12 crore pre-series A round in Feb ’23, respectively, led by Saama Capital. Other investors who backed the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital.

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