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Mamaearth opens new store in Indore

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Mannu Mathew
Mannu Mathew
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.

The newly opened Mamaearth store is located at C21 Mall in Indore, Madhya Pradesh

New Delhi: Beauty and personal care brand Mamaearth has opened a new store at C21 Mall, Indore, a social media post by a mall official said on Saturday.

“Exciting news! Beauty and personal care house of brands Honasa Consumer Ltd. has launched a new store.  Mamaearth Now opens its doors at C21 Mall Indore,” Raj Yadav, leasing marketing manager at C21 Mall said in a LinkedIn post.

The company recently celebrated the opening of its 100th exclusive brand outlet (EBO) in Mumbai situated at R-City Mall in Ghatkopar, Mumbai.

Mamaearth opens new store in Indore
Image Credit: LinkedIn

In the past year, Mamaearth has seen an increase in its number of retail stores and has expanded its product range to include over 250 different collections. Based in Gurugram and operated by Honasa Consumer Pvt. Ltd., Mamaearth was established in 2016 initially focusing on toxin-free baby care products. However, the company quickly diversified into adult face care, skin care, and body care items.

It launched its first exclusive offline store in 2021. Since then, the company has developed a product portfolio consisting of more than 200 items and has served over 5 million customers in 500 Indian cities, covering more than 18,000 pin codes.

Mamaearth’s products are accessible through its official website as well as on various e-commerce platforms like Amazon, Nykaa, and Flipkart. The brand is also present in over 40,000 retail locations across the country.

The company went public in October 2023. Honasa Consumer Pvt. Ltd., Mamaearth’s parent company, is a diversified personal care conglomerate that includes other skincare brands like The Derma Co, Aqualogica, Ayuga, Dr Sheth’s, and the haircare brand BBlunt.

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