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Mamaearth opens 100th outlet in India

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The new Mamaearth store is located at R-City Mall, Ghatkopar, Mumbai

Bengaluru: Beauty and personal care brand Mamaearth celebrated the opening of its 100th exclusive brand outlet (EBO) in Mumbai the company said in a press release on Wednesday. The store, situated at R-City Mall in Ghatkopar, Mumbai, was inaugurated by founders Ghazal and Varun Alagh along with influencers Nikhil Sharma and Shanice Shrestha Sharma.

“Venturing into exclusive brand outlets has been an extension of our quest towards building omnichannel presence of the brand. We take immense pride in our team’s achievement of reaching the remarkable century mark for Mamaearth in record time. We are truly grateful to our customers who have showered so much love upon us, which has fueled this growth,” Varun Alagh, chief executive officer of Honasa Consumer Ltd.

Over the past year, Mamaearth has experienced a retail store count growth with a diversification of its product range to encompass over 250 stock keeping units (SKU) collections.

Headquartered in Gurugram and parented by Honasa Consumer Pvt. Ltd., Mamaearth was founded in 2016. The company started as a toxin-free brand for baby care but soon ventured into face care, skincare and body care products for adults.

The digital-first brand opened its first exclusive offline outlet in 2021. Since then, Mamaearth has created a product portfolio of over 200 products and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes.

Its products are available on official website and other e-commerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.

The company went public in October 2023. It was one of the most awaited IPOs of 2023.

Honasa Consumer Pvt. Ltd. is a personal care house of brands and apart from Mamaearth its portfolio features skincare brands such as The Derma Co, Aqualogica, Ayuga, Dr. Sheth’s and haircare brand BBlunt.

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