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Ajio forays into D2C-focused interactive commerce with Ajiogram

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With AJiogram, Ajio aims to empower the next 100 fashion startups from India

New Delhi: Leading fashion e-tailer Ajio from Reliance Retail today announced the launch of Ajiogram, a D2C-focused content-driven interactive e-commerce platform. With this initiative, the e-tailer aims to empower Indian fashion startups and aims to onboard 100 exclusive homegrown D2C brands by next year. The brands will span a wide spectrum of segments from streetwear to fast, artisanal, minimalistic, quiet luxury, slow and sustainable fashion.

“Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. Ajiogram will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging Ajio’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India,” Vineeth Nair, chief executive officer of Ajio said.

Ajiogram can be accessed by switching stores within the Ajio app.

Top brands available exclusively on Ajiogram include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, Midnight Angels BY PC, Monks of Method, Crafts and Glory among others.

What Ajio will offer brands on Ajiogram

  • AJIO will assist and offer dedicated support to the D2C brands to scale and achieve their strategic revenue growth
  • Brands will get higher visibility with an immersive discovery experience to showcase their range of styles
  • Content-focused interactive commerce that enables brands to leverage the power of creative storytelling; brands have the freedom to curate their own brand store
  • Long-term brand-building support through 360-degree marketing to fuel growth for brands
  • Seamless integration with Ajio’s influencer ecosystem, Reliance-owned media properties and offline events.
  • Co-planning support to help brands build margins and accelerate their revenue growth

 

Nikunj Lotia, popularly known as BeYouNick, Youtuber and Founder of KRÁ Life, said, “As an artist and founder of a homegrown streetwear brand, I’m awestruck at how the team has carefully curated the platform, showcasing some noteworthy brands, and providing a space for emerging fashion entrepreneurs to connect with customers directly.”

“The user experience on Ajiogram epitomizes the content-consumption ecosystem I am a part of, and I am confident that the customer will fall in love with this fresh format for discovering new products,” he added.

An integral part of Reliance Retail, Ajio is a fashion-first marketplace offering over 1.6 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands.

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