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Azorte launches its first stand-alone high street store in India

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The new outlet is the second Azorte store in Hyderabad and supposedly its largest store till date

Bengaluru: Azorte, a premium fashion and lifestyle store chain by Reliance Retail, launched its first stand-alone high street store in Hyderabad at Jain Friends Square, Kompally, announced a company official on social media.

The new outlet is the second Azorte store in Hyderabad and, according to the official, the brand’s largest store till date. It features tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.

“We welcome you all to enjoy the elevated shopping experience at Azorte, India’s only fashion neo store catering to the fashion and lifestyle needs of women, men and kids. This makes it the 4th Azorte store in India in less than five months of the brand launch. As the Azorte tribe grows, we will keep expanding and get closer and closer to you,” wrote Rakesh Jallipally, business head at Azorte in a LinkedIn post.

Reliance Retail launched Azorte in September 2022 with its first offline store in Bengaluru. Spread across 18,000 sq ft, the outlet is located at 1 MG-Lido Mall, MG Road.

The second store of the premium fashion brand was opened at Nexus Seawoods Mall, Navi Mumbai in November 2022. Read more about it here. The third store at Sarath City Capital Mall, Kondapur, Telangana opened shortly after. The company aims to open over 200 stores in three years, it shared in a release announcing its first Azorte store.

Reliance Retail, the retail arm of Reliance Industries Ltd owns and operates fashion and lifestyle brands including Reliance Trends, Avantra by Trends, Azorte, Fashion Factory, and Centro. The company also has a portfolio of over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers and Steve Madden.

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