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FrimLine launches Dente91 She, a toothpaste for women

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The toothpaste is crafted to address oral issues that women face due to hormonal changes

Bengaluru: Frimline Private Ltd., a health and consumer goods company, announced the launch of Dente91 She, the first toothpaste in India specifically crafted to support and augment the oral health of women.

“The correlation between various hormonal changes women go through all their life, and its impact on women’s oral health is not widely known. This prompted the inception of Dente91 She,” shared Yash Singh, chief executive officer of Frimline about the product.

As per a company release, Dente91 She is free from harmful ingredients such as paraben, gluten, peroxide, triclosan, and fluoride making it ideal for long-term use, the brand stated in a release.

The toothpaste is available on Frimline’s own direct-to-customer website buy91.com, as well as on Amazon, and Flipkart.

Ahmedabad-based Frimline Private Ltd. was founded in 2017 by Yash Singh and Paridhi Singh. Currently, the company operates two FMCG brands and 16 nutraceutical brands.

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