The new Asus store in the city to offer a wider and deeper assortment along with a dedicated experience zone
Mumbai: Asus India, a Taiwanese tech giant announced the launch of its 200th store in New Delhi. With the spread over 500 sq. ft., the exclusive store located in the electronic centre of the city – Nehru Place, will provide customers with an opportunity to have first-hand experience of the innovations ranging across consumer PCs, gaming laptops, creator series, all-in-one desktops, and other accessories.
The new store will also have designated Republic of Gamers (ROG) gaming zones equipped with the latest technology tools required for e-sports, which e-sports enthusiasts and gamers can enjoy free of cost. The brand has existing 8 ROG-exclusive outlets in the country.
“Since the country is an important market for us, we are opening stores in high-traffic locations that are easily accessible to meet the diverse needs of all consumers. This year, we aim to add at least 20 stores every quarter and take the total number to 300 stores. To build deeper roads, we are not only targeting urban markets but also suburban markets in tier II and Tier III cities to establish multiple touchpoints,” said Arnold Su, business head, consumer and gaming PC, system business group, Asus India.
Asus also has around 1200 premium kiosks in tier III and tier IV cities. Moreover, the brand has 6000 dealer shops in India that sell Asus laptops. Apart from these, its products are available on e-commerce platforms like Amazon, Flipkart, and exclusive brand stores, Asus and ROG, multi-brand retail outlets like – Croma, Vijay Sales, Reliance Digital, and authorized dealers.
Asus is a multinational company known for motherboards, PCs, monitors, graphics cards, and routers. Along with an expanding range of superior gaming, content creation, and IoT solutions, its workforce includes more than 5,000 R&D professionals. Inspired by the In Search of Incredible brand spirit, Asus won more than 11 awards every day in 2019 and ranked as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.