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D2C brand Nope launches its first range of smart gadgets and mobile accessories

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With 15 brand partners and more than 370 distributors, Nope launches its first range of Mobile Accessories & Smart Gadgets in India.

New Delhi: Nope, a smart tech and accessory D2C brand, launched its first range of mobile accessories and gadgets for the Indian market. The brand is targeted at Gen Z and the youth.

The brand offers a wide range of products like neckbands, wireless earphones available in variations and bluetooth speakers. The neckbands and earbuds have features like type C fast charging, google assistant and Siri support, touch control, and 13 mm drivers among others. The brand also offers smart watches, fit bands, USB chargers, car chargers, power banks and much more.

“We are excited to commence the next wave of innovation in the smart gadgets and mobile accessory market with Nope’s relentless efforts to push the best of technology and quality in the times to come. The youth remains at the center of our positioning, and we have our eyes placed on being the numero uno choice for anyone and everyone willing to experience what the smart and futuristic tech that the industry has to offer, said Keshav Arora, managing partner, Nope.

“Our goal is to achieve ₹300 crore revenue in this fiscal year and scale it up from there. Nope intends to be a Rs1000-crore brand in the next three years,” he added.

With 15 brand partners, more than 370 distributors and more than 30,000 retail points, Nope has a distributor-centric approach along with an emphasis on omnichannel networks.


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