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Infiniti Malls to implement new innovations in the business model in 2023

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Sandeep Kumar
Sandeep Kumar
A multimedia journalist with over eleven years of experience in print and digital media, Sandeep Kumar is assistant editor with Images Group. Books, retail, sports and cinema are an inextricable part of his life.

The mall will be executing new innovations in the business model to further enhance and upgrade the customer service. Creating super value for the customers is the brand’s priority

Gaurav Balani, deputy general manager – marketing, Infiniti Malls

Infiniti Mall, a division of K Raheja Realty, operates two shopping malls in Mumbai and are rated as one of the most popular destinations for shopping, entertainment, and food. The company has always enjoyed a great amount of trust and loyalty from its
patrons over 5 decades and has successfully ventured into the areas of housing & real estate, hospitality, finance, and retailing, to name a few.

The first Infiniti Mall opened in 2004, in Andheri (Mumbai) followed by the second property in Malad (Mumbai) in May 2011. Infiniti Mall (Andheri) is located at Oshiwara Link Road in Andheri (West) with 65 stores, a six-screen multiplex (PVR Icon), food court, family entertainment centre and restaurants besides shopping. Infiniti Mall (Malad) is located on New Link Road in Malad (West) and is one of the biggest malls in Mumbai. It houses more than 200 shopping brands, multiplexes, 36 food outlets and an FEC under the name Fun city.

Gaurav Balani, deputy general manager – marketing, Infiniti Malls highlights the vision of the brand, going into the new year.

Going forward, where do you see the Indian real estate industry in the coming year?

We are positive that the sector will witness substantial growth with increasing real estate investments. Last year, both the commercial and residential markets saw a
great amount of growth that is forecasted to continue and spill over beyond in the coming financial year of 2023. Comprehensively, one can look forward to the industry to observe a flattering response and maintain the momentum garnered in 2021 and 2022.

What factors do you think will be the game changers for the industry in the coming years?

Years together technology has played an integral role when it comes to the developments of most sectors but brought about revolutionizing changes in the retail industry. Being a customer first industry, keeping up with current trends, elevating shopping experience and building an efficient retail model backed by data and artificial intelligence are successfully achieved and will prove mettle to change the omnichannel retail model in the upcoming years.

Share the vision for your mall in the coming year, elaborating on the brand growth and ambitions related to this?

We are committed in our endeavor to create and operate world-class shopping
centers through our superior resources, responsibly serving a large segment of the society, offering unique, meaningful and infinite experiences to our customers and creating value for all stakeholders.

Are there any expansion plans or new development phases lined up for the mall?

We are currently largely focusing on the process of implementing new innovations
in our business model to further enhance and upgrade the customer service.
Creating super value for the customers is our priority.

Three tech implements to be implemented in the mall in the coming year? And why so?

WhatsApp: Keeping up with the pace in technology, Infiniti Malls will soon be
available on WhatsApp. This initiative will make it easier for the customers to reach us.A digital display has been added in both the malls, which improves the visual
experiences for the customers. It also uplifts the ambience of the mall.

Three consumer experiences which you want to introduce in the coming years?

Three consumer experience which we are introducing are:

  • The app (Infiniti World) will be shifting to the WhatsApp Business
  • Omnichannel integration of the stores on the Infiniti World.
  • To bring-in new experiences to the mall, most likely Illusions, or photo booths to begin with.

Three wishlist for your mall in the coming year?

The wish lists are:

  • Business expansion.
  • Welcoming new brands to the Infiniti family.
  • Making use of experiential resources for an awe-inspiring customer experience.

New stores in the pipeline in the coming months?

Customers will have access to a host of new brands at Infiniti in the near future. Presently, we are in the process of launching GAP, Haldiram’s and Bliss club.

 

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