Wrangler opens store in Patna

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The new Wrangler store, spread across 950 sq.ft., is omnichannel-enabled and is located at Kankarbagh

Mumbai: Wrangler, a popular denim brand, launched its new omnichannel-enabled store at Kankarbagh in Patna, Bihar. The store is spread across 950 sq. ft. Ace Turtle, omnichannel retail platform company, which partners with Kontoor Brands to offer omnichannel technology platforms and inventory to the brand, announced via a LinkedIn post.

Founded in 1904, the American denim brand Wrangler offers a diverse variety of denim jeans along with many other clothing items such as shirts, polo t-shirts, track pants, sweatshirts, and jackets for both men and women.

It has around 240 stores in India and is planning to launch around 100 more Lee and Wrangler stores this year.

In 2021, Ace Turtle reached a definitive agreement with Kontoor Brands to become its licensee for India which would enable Kontoor Brands’ portfolio, including Lee and Wrangler, to be sold through a digitally connected network of online retailers and branded brick-and-mortar stores. The brands will be scaled through online marketplaces and conversational and social commerce. Customers can discover products and place orders through WhatsApp, Chatbots, Instagram and other social channels.

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