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Amazon to integrate its logistics and SmartCommerce services with ONDC

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The company stated that the integration will provide technology support to the seller community and empower small businesses

Bengaluru: Leading retail marketplace Amazon announced that it will integrate its logistics network (from pickup to delivery) and SmartCommerce services with Open Network for Digital Commerce (ONDC) platform. This will be Amazon’s initial collaboration with ONDC.

SmartCommerce is an Amazon Web Services (AWS)-powered suite of SaaS (software as a service) products that enables MSMEs in India to build and scale a business across digital mediums and will have enablers for onboarding to the ONDC network.

“Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses, and providing convenience and choice to customers across the country,” said Manish Tiwary, country manager, India Consumer Business, Amazon India.

Amazon has leveraged technology and innovation on behalf of Indian customers and sellers, and digitized over 4 million small businesses and kirana stores in India.

“We are excited about the opportunities to mobilise Amazon’s industry-leading infrastructure and technology, including logistics, and small business digitization tools, to help the ONDC accelerate its objectives. We remain committed to be being a catalyst for India’s digitization efforts throughout the economy,” Tiwary added.

Moreover, the integration would mark a significant step towards the ONDC’s vision of democratizing e-commerce across India and will provide technology support to the seller community and further empower small businesses, stated the brand in a release.

“We are happy that Amazon has a definite roadmap to being a part of the ONDC network and is taking its first step in coming in as the logistics partner in the ONDC network which is a globally pioneering idea established with a view to democratise digital commerce in India, and we also hope that the buyer and seller platforms are onboarded as early as possible,” said T Koshy, chief executive officer of ONDC.ONDC, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) is a network based on open protocol and will enable local commerce across segments, such as mobility, grocery, food delivery, hotel booking and travel to be discovered and engaged by any network-enabled application.

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