Everybody knows that Puma and Adidas are massive global brands reigning the arena of footwear and accessories. However, not everyone knows that both companies that compete for the same audience were founded by brothers Rudolf (“Rudi”) and Adolf (“Adi”) Dassler aka the Dassler brothers. Unfortunately, the relationship between the two brothers strained over the years making them ultimate rivals in business.
Both brands started as the brainchild of the Dassler brothers living in Weimar, Germany in the year the 1920s, initially working together to create the Dassler Brothers Shoe Factory. For a while, they were the only ones in Germany who manufactured sports shoes.
World War II and certain personal disagreements led to hatred between the two brothers. Their feud led to the origin of Adidas and Puma in the year 1947, two giant shoe manufacturing companies, and started a long-lasting rivalry between the two companies.
The separation of the Dassler brothers was one of the best decisions for the fashion and retail industry. Both brands were formed by a bitter rivalry, and that led to both brands burgeoning respectively.