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Reliance Retail Launches Beauty E-commerce Platform Tira

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Reliance Retail takes on big beauty brands like Nykaa and Tata Cliq with the launch of Tira

New Delhi: Reliance Retail has forayed into the beauty space with the launch of its beauty platform, Tira on Tuesday. The platform will compete with established players in the space like Nykaa, Tata Cliq and others.

Tira will offer makeup, skin and haircare, fragrances, bathing, men’s beauty and luxury items. With this beauty e-commerce platform, Reliance plans to offer a vast collection of premium and luxury labels alongside its private label.

“The site is currently open for all Reliance employees but will be available to the customers in a few weeks. The platform may go live for the general public in March,” according to the sources.

According to media reports, the company is pursuing an omnichannel retail strategy for Tira, with a focus on both online and offline platforms.

Reliance Retail has already entered the fashion industry by investing in vast players like Manish Malhotra and Ritu Kumar among others in the past few years. Now, with the launch of Tira, Reliance also seeks compete in the beauty category.


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