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Trends Footwear signs up Kiara Advani and Sidharth Malhotra as brand ambassadors

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Currently, Trends Footwear operates across 700+ points of sale in 355 cities across the country

Mumbai: Reliance Retail announced that its footwear retail chain, Trends Footwear has signed up Bollywood stars Kiara Advani and Sidharth Malhotra as brand ambassadors.

Commenting on the association, Akhilesh Prasad, president and chief executive officer, Fashion and Lifestyle, Reliance Retail Ltd., said, “In Kiara Advani and Sidharth Malhotra, we have two popular talented Bollywood youth icons, who have an extensive following among millennials and the youth of India and Trends Footwear is happy to be associated with them.”

Nitesh Kumar, chief executive officer, Trends Footwear, Reliance Retail Ltd., said, “Keeping the Indian customers at the core of all that is done, Trends Footwear is bringing up-to-date footwear fashion so that the latest trends are available to our consumers.”

Sidharth Malhotra commented on the association by saying, “I am very excited and happy to be associated with India’s favourite footwear destination, Trends Footwear as the face of the brand across India.”

Kiara Advani added, “There are a variety of shoes available for all occasions that I would love to wear round the clock – be it workout shoes, everyday casuals, party wear, ethnic wear and home wear—and all at very delightful price points.”

Currently, Trends Footwear operates across 700+ points of sale in 355 cities across the country.

Reliance Retail Ltd. is a subsidiary of Reliance Retail Ventures Ltd., the holding company of all the retail businesses under Reliance Industries Ltd. RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 17,225 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion and Lifestyle and Pharma consumption baskets and has partnered with over 2 million merchants through its New Commerce initiative.

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