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D2C sports nutrition brand Nutrabay to enter offline retail

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Nutrabay will start its physical retail journey by opening stores across north India

New Delhi: Food and nutrition D2C brand Nutrabay has announced its entry into offline retail with stores in North India. The brand plans to be available in 300 supplement stores across the region which will be a combination of company owned and partner stores by FY 2023-24.

The locations that the company will focus on first include Jammu & Kashmir, Punjab, Haryana, Uttar Pradesh and Uttarakhand.

As a part of the brand’s expansion plan, it will partner with various supplementary stores and gyms, while introducing more products like protein powders, women’s health supplements, weight loss herbs, anions, wellness supplements and nutrition foods.

“We are delighted to expand our brand offline as it is aligned with our goal of increasing the visibility, foot traffic, and enhancing customer convenience. We want to ensure the growth and steady supply of authentic nutritional products to our loyal consumers and entering the offline retail market in north India felt like another ideal step towards it,” said Divay Prakash Jain, co-founder, Nutrabay.

He further added, “The India dietary supplements market is expected to grow at a CAGR of 14% between 2022 and 2027, and it presents us with a tremendous opportunity of expanding further.”

Nutrabay was Founded in 2017 by Sharad Jain, Shreyans Jain, and Divay Prakash Jain.

The food and nutrition company has partnered with 70+ brands.

It aspires to deliver quality products at affordable prices. was launched as a multi-brand store, functioning on the D2C model.

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