Fitness brand HRX by Hrithik Roshan launched its first standalone store at Phoenix Market City, Mahadevapura, Bengaluru
Bengaluru: India’s first homegrown activewear brand HRX by Hrithik Roshan launched its first standalone store, at Phoenix Market City, Mahadevapura, Bengaluru, Indian actor Hrithik Roshan announced on his 49th birthday through social media.
The store is spread across 1,250 sq. ft. of carpet area and is situated on the first floor of the mall.
HRX offers a range of products including t-shirts, track pants, jackets, tights, as well as sports accessories such as footwear, and backpacks for men and women. Store collections are inspired by Hrithik’s everyday choices for workouts.
HRX products are available on e-commerce platforms like Myntra, Flipkart, and Amazon. In 2021, the fitness brand entered into the category of sports and fitness equipment for home workouts.
HRX (Hrithik Roshan Extreme) is a lifestyle and fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment and founded in 2013. The brand launched first on Myntra.com in November 2013 with an athleisure line for men.
In 2018, the brand partnered with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs. Read more about it here. In December 2022, HRX and Baccarose, a company that is into retail and distribution of international luxury beauty brands collaborated to launch a fragrance line named HRX Fragrance.