Smartwatch brand Fire-Boltt expands in South East Asia Market

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Fire-Boltt has partnered with SmartechSG Pvt. Ltd. to launch its operations in Singapore and Vietnam

Mumbai: Indian smartwatch brand Fire-Boltt has announced its foray into the South East Asia Market. In the first phase of the expansion, the brand commenced its operations in Singapore and Vietnam. The move comes as a part of Fire-Boltt’s aggressive international expansion and growth plans.

Speaking about the announcement, Arnav Kishore, founder and chief executive officer at Fire-Boltt said, “International expansion has always been one of the priorities of Fire-Boltt, especially now with the start of home-grown production under the ‘Make in India’ initiative. We look forward to achieving bigger milestones in the near future”.

Adding to the excitement, Aayushi Kishore, co-founder, Fire-Boltt, said, “We have handpicked our top-selling products like Visionary, Invincible, etc., in line with the research we carried out in these markets. We have carried out changes to the display screen, language availability, marketing messaging and even packaging to be suitable for each of these markets. We are also working actively on consumer feedback for design principles from some of these markets to bring in the best for our customers in India and globally.”

Fire-Boltt has partnered with SmartechSG Pvt. Ltd. to launch its operations in Singapore and Vietnam. It will initially sell its products via leading e-commerce platforms and will gradually expand to the offline market. The brand has successfully launched over 70 smartwatches last year. It also ventured into the UAE market recently where its entire product line-up received an encouraging response.

The brand has a strong presence across leading online channels including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and has an offline presence in more than 750 cities through modern trade outlets, all national and regional LFRs.

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