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French fashion brand Chloe now in India

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French fashion brand Chloe has entered the Indian market with a tie up with Le Mill, a concept store that stocks the best of international designer brands such as Alexander McQueen, Stella McCartney, Balmain and Valentino.
According to a recent statement by Le Mill, they have added Chloe Bags to their Spring-Summer 2016 collection.
Chloe was founded in 1952 by Gaby Aghion, who helped redefine French fashion in the post-war period.
She created soft, body conscious clothes from fine fabrics and called them “luxury pret-a-porter”. This marked the beginning of the brand. Today, Chloe has a range of products in categories such as apparel, accessories and beauty.
Speaking on the brand, Chloe’s creative director Clare Waight Keller said: “Chloe speaks to me on so many levels. First because it’s feminine. I love the free-spirited, effortless attitude, the kind of girl Chloe is. It’s about those fabulous pieces you wear so many different ways and the spirit of confidence you have when you wear them. It’s real.”

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