Purna Organics Private Limited, a Bangalore-based start-up has launched online market place The Organic.Life, which is said to house about 1,500 organic products in a wide range of categories including homecare, health care, wellness and lifestyle. Purna organics is known to manufacture products with 100 per cent certified raw materials. The online tool will further ensure and encourage buyers to check organic certificates before purchasing products. Mallesh Tigali, Founder and CEO, Purna Organics, noted that natural way of life has trudged into the urban lifestyle of today but consumers are apprehensive while selecting products due to question of their genuineness and cost. The Organic.Life with its transparent marketing approach aims to bridge this gap and offer fair products with a lot more fairer deal.