“Linen Club” Fabrics – The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo, opened their 100th exclusive showroom of Linen Club Fabrics in India. The 100th store was opened in Bengaluru and inaugurated by S. Krishnamoorthy, CEO – Domestic Textiles, Aditya Birla Group.
Linen Club offers a wide range of linen fabrics and ready-to-wear garments. The brand offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men and women (for shirts, trousers, suits, ethnic wear, skirts, tops, jackets etc.). To add to its newest offering, accessories are available such as stoles, laptop bags, ladies bags and scarves. Apart from this, taking into consideration the regional taste and feedback from their esteemed customers,they have also stocked 100 percent pure linen dhotis (mund) and angavastra in their total product portfolio.
S. Krishnamoorthy, CEO – Domestic Textiles, Aditya Birla Group, stated that “Linen Club from Jayshree Textiles is India’s finest fabric brands that are highly regarded in the market. Linen Club is popular with the leading garment brands of India such as, Colour Plus, Louis Philippe, Van Heusen, Wills Lifestyle, Park Avenue etc. The popularity and trust in linen from consumers is growing by the day. The opening of this 100th exclusive Linen showroom is a big step forward for natural fabric lovers.”
Jasvinder Singh Kataria, Vice President – Linen Fabrics added that “The idea is to strategically coincide this launch with the summer and marriage season ahead. We promise to bring the best of our collection to our patrons across the country.”