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Van Heusen ties up with Atlas Brands

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Van Heusen, the premium apparel lifestyle brand for men, women and youth, has renewed its exclusive license agreement with Atlas Brands, for manufacturing and distribution of leather accessories for the brands Van Heusen and V Dot. The two companies have worked together since 2003.

Atlas Brands introduced premium Italian leatherwear in 1988, and has grown to being a leader in the leather accessories business. With a presence of over 800 outlets across the country, it also markets other premium accessory brands like Bulchee in India.

Commenting on the association, Shital Mehta, COO, Van Heusen, said, “Atlas Brands brings in sound product and market knowledge in the business of accessories. Van Heusen considers the accessories business a large and growing market, fuelled by newer consumer aspirations. We are looking forward to offering a range of exciting accessories by providing a line befitting our apparel.”

With a rich heritage of 128 years, Van Heusen entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and sophistication.

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