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DLF Brands brings in DKNY; launches 3 stores in Delhi

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DLF Brands, the retail and lifestyle division of DLF Ltd, opened three DKNY stores in New Delhi simultaneously, at DLF Emporio Mall, DLF Place Vasant Kunj and Saket. Earlier DLF Brands had announced its agreement with Donna Karan Studio LLC (DKS) in March 2009; and now the company has brought to the capital one of the world’s most stylish international fashion brands to its audience.

The aspirational, chic lifestyle brand for urban youth, DKNY ready to wear collection exemplifies the energy and spirit of New York. DKNY accessories also supports the philosophy of the brand and addresses the real life needs of people everywhere.

Speaking on the occasion Timmy Sarna, CEO, DLF Brands said, “We are delighted to bring DKNY to India, a brand that is synonymous with easy fashion and an inimitable New York style. We also plan to introduce Donna Karan New York and DKNY Jeans to India.” The brand plans to open the fourth store shortly at Ambience Mall, Gurgaon, further informs Sarna.

Parrita Engineer, brand manager, DKNY commented, “DKNY is one of the most stylish and chic international fashion brands; the label reflects the essence of New York. The inspiration for the collection comes from the streets of New York; the yellow cabs, neon city lights and the city streets.”

DLF Brands Ltd is a newly formed and fully owned subsidiary of DLF Ltd. whose strategic intent is to develop successful partnerships with international brands considered ‘Best in their category’.

— IndiaRetailing Bureau

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