Y GENERATION IN A SHOPPING CENTER – REPORT ON BUYING HABITS

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Y GENERATION IN A SHOPPING CENTER – REPORT ON BUYING HABITS
What factors appeal to a new-generation shopper and how to build our shopping centres to get the spending consumer in

-Differences in shopping behaviours between Generations Y and X

-Shopping patterns of customers in the major METRO cities versus
that in small towns

-Various shopping styles and expectations towards retail centres

-Effective marketing and communications for the digital consumer