Wacoal

Wacoal Hosted Its First-Ever Star Studded Lingerie Fashion Show In India

Japanese lingerie brand Wacoal hosted its first-ever star studded lingerie fashion show on the eve of 5th August, in Taj Lands Ends, Mumbai, with Bollywood actress Esha Gupta as the showstopper. Staying true to its moto of celebrating ‘Beauty from...

Technology in Fashion Retail: Revolutionsing consumer experience

Incorporating innovation that is both interactive and engaging has changed the dynamics of fashion retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

The Great Indian Mall Story: The Rise of the shopping centre industry

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...

Wacoal International Corporation acquires US lingerie brand Lively

Wacoal International Corporation, parent company of Wacoal America, Inc., announced the acquisition of Intimates Online, Inc., best known as the brand Lively; the digitally native and size inclusive lingerie brand founded by Victoria's Secret alum, Michelle Cordeiro Grant. MMG Advisors...

Wacoal to introduce 3D high-tech machines in select stores

It was while serving during World War II at Imphal in India, that the founder of Wacoal, Koichi Tsukamoto, realised the importance of innerwear and more than that, the introduction of comfort as an important factor. Post the war...

Luxury lingerie brand Wacoal firmly believes that innovation is the key to success

Wacoal, Japan’s No.1 lingerie brand, with a presence in 70 countries across the world started its operations in the year 1946. Known for its superior fit, quality and exceptional craftsmanship, Wacoal has over the years, metamorphosed into a global...

Luxury lingerie brand Wacoal to open more outlets, expand range

Born with a spirit of helping ‘women everywhere feel more beautiful’, Wacoal, a Japanese luxury lingerie manufacturer, began its life in 1949. Known for its superior fit, quality and exceptional craftsmanship, the brand, today, has metamorphosed into a global leader...

Global Brands in India: The Latest Wave

Foreign Brands Sailing in Indian Waters With its huge catchment and consumption positive demographics the attractiveness of India as a destination market was never in doubt but the pre-game rules threw questions. “Are Indian manufacturers equipped to produce the high-end...
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Neeru’s to focus on omnichannel retail and mobile commerce for a seamless shopping experience

The presence on social media helped Neeru’s acquire a voice and mobile commerce, which helped them to know the...
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