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VF Corporation

Wrangler will fine-tune focus on womenswear

Wrangler, the leading denimwear brand for men from Arvind, will sharpen its focus on womenswear by floating a separate sub-brand for women's denimwear with “a complete collection and unique identity”.An email received from VF Corporation's corporate communications director Paul...

VF forms JV for Napapijri(R) brand in Japan

VF Corporation announced that one of its subsidiaries has established a majority-owned joint venture with Mitsui & Co. for marketing and distribution of Napapijri(R) brand products in Japan. Acquired by VF in 2004, Napapijri(R) is a premium, outdoor-inspired sportswear...

VF Arvind gets bullish on India

VF Arvind Brands, the newly formed joint venture between Arvind Brands and the US-based branded lifestyle apparel maker VF Corporation, is eyeing more international brands from the VF Corporation portfolio to be introduced in India.Targeting the middle-income group, the...

VF-Arvind Brands planning 10 exclusives in Gujarat

VF-Arvind Brands, the joint venture company between VF Corporation and Arvind Mills Ltd, has planned at least 10 Lee exclusive branded outlets (EBO) in Gujarat. At the moment, there are two Lee stores in the state, in Ahmedabad and...

VF Arvind Brands to launch more brands

VF Corporation, one of the world’s largest US based apparel company, with its Indian partner Arvind Group have been planning to bring at least 50 foreign brands India. VF Arvind Brands has already introduced Lee and Wrangler. And in...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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