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Celebrity endorsements: Formula for success

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward...

Vero Moda Launches Marquee Collection by Karan Johar

European high-street fashion brand Vero Moda has launched Marquee, a limited edition collection designed by India’s numero uno filmmaker...
Vero Moda launches new Basketball Collection

Vero Moda Launches Marquee Collection by Karan Johar

European high-street fashion brand Vero Moda has launched Marquee, a limited edition collection designed by India’s numero uno filmmaker...

Students at Star Salon ‘n’ Academy encouraged by Varun and Alia

Aashmeen Munjaal's Star salon 'n' Academy had actors Varun Dhawan and Alia Bhatt, who were there to motivate the...

Here comes the Hero: Varun Dhawan

Actor Varun Dhawan represents a new crop of stars who take skin care and grooming seriously and have no...

Endorsement by Celebrities Promise Success for a Brand

Celebrity endorsement has been identified to be one of the most viable methods of advertising in recent times. In...

Pond’s Men’s Range Signs Up Varun Dhawan

Global skin care pioneer, Pond’s has recently launched a range of face care for men. Resonating with the brand’s...

Caribbean Feeling for City Dwellers

Beach bars – a pan-European outdoor phenomenon even for landlocked city dwellers offering that certain beach feeling just around...