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Van Heusen

Fashion

Decoding the athleisure revolution in India

Shivam Gautom -
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...
Retail Hub

The Great Indian Mall Story: The Rise of the shopping centre industry

Sandeep Kumar -
The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...
Fashion

Formal Shirts Market Analysis: Current trends and future mapping

Gurbir Singh Gulati -
Despite the fact that the segment has seen a setback with the advent of the casual wear industry, lately formal wear is back in fashion with brands having modernized their offerings that include new colours, fits and innovative fabrics....
Fashion

The changing definition of women’s formal wear in India

Rosy Ngaihte Sharma -
For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...
Fashion

The swing towards casual wear

Baqar Naqvi -
Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...
Retail Hub

Case Study: How LuLu Fashion Week 2019 helped up sales, footfalls

Indiaretailing Bureau -
LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/ summer fashion trends and styles by leading brands with fascinating fashion shows. LFW 2019 returns for a fourth year with a...
Fashion

Aditya Birla Fashion and Retail Q3 net rises twofold to Rs 70 crore

Indiaretailing Bureau -
Aditya Birla Fashion & Retail posted 100 percent growth in net profit to Rs 70 crore for the third quarter of the financial year 2018-19, ending December 31, 2019, according to a PTI report. The company had posted a net profit of Rs...
Fashion & Lifestyle

From Office-to-Crossfit: Brands actively tap the activewear market in India

Rosy Ngaihte Sharma -
Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well as the rising awareness of lifestyle concerns, people are getting more conscious about their fitness...
Fashion & Lifestyle

Van Heusen launches flagship stores in Bengaluru

Indiaretailing Bureau -
Van Heusen a premium formal fashion brand from Aditya Birla Fashion and Retail Limited unveils its flagship stores in Brigade Road and HSR Layout, Bangaluru. The new stores will house the exclusive Van Heusen men’s wear and women’s wear collections. Located in...
Fashion & Lifestyle

Van Heusen announces foray into women’s innerwear and athlesuire

Indiaretailing Bureau -
Aditya Birla Fashion and Retail marked a new milestone in the branded apparel sector as its Van Heusen innerwear and athleisure business announced its foray into the Rs 16,000+ crore women’s innerwear and athleisure market. The brand launched its...
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Fashion & LifestyleAnagha R Ratna -

Reliance to bring fashion brands Sandro and Maje in India

Both brands will open their first retail stores in the country in 2024 Bengaluru: Reliance Brands Ltd (RBL), the retail arm...
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