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Umbr Tree

How the home fragrance market has transformed in India

India has always been a country of olfactory indulgence, where incense, attar and aromatherapy were present since centuries, where essential oil perfume were an indispensable part of the royal lore. India was known to be a leader in the...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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