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Retailers get serious about casualwear as it takes centrestage in global...

The fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the...

Gradual Path to Recovery: Fashion retail registers demand revival

After months of the COVID triggered wallop, markets and economies around the world are now steadily inching back towards...
Loungewear: Demand for comfort rises amid uncomfortable times

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull...
E-commerce continues to surge as the pandemic pushes on

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores,...
Tata Trent Ltd. launches Landmark Xcite, a new concept store

Tata Trent Ltd. launches Landmark Xcite, a new concept store

Trent Ltd. from Tata Group, is all set to create a new wave in retail sector as it launched...
Trend Mapping: How the retail sector uses social media to drive sales

Trend Mapping: How the retail sector uses social media to drive...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...