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Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...

Lux Industries teams up with Virat Kohli’s brand ‘One8’

Artimas Fashions Private Limited, a wholly owned subsidiary of Lux Industries, acquired manufacturing and marketing rights for premium innerwear category for Indian Cricket Team Captain Virat Kohli’s brand One8. Lux will manufacture and market a unique collection of One8...

Lux Industries looks to expand exports through foreign tie-ups

Innerwear maker Lux Industries, which exports leading brands like Polo and Byford, is scouting around to expand its export portfolio. The company, which has set up German knitting, Italian cutting and Japanese stitching machinery at its Dankuni plant here, wants...

Lux Group reworks growth strategy; eyes turnover of Rs 2,000 crore by 2020

Kolkata-based hosiery maker Lux Group has reworked its growth strategy to target youth, and expects to clock Rs 2,000 crore sales by 2020, on the back of premiumisation of its innerwear brands and portfolio extensions, a company executive said. "Our...
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Rivpra Formulations launches D2C skincare brand Oteria

The new brand has launched 19 products and plans to launch 30 more products by 2026 Bengaluru: Integrated pharmaceutical company Rivpra...
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