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Round Trip to the Shelf: Enhancing the Effectiveness of Retail Buying Trips

A buyer on a buying trip is inundated with an information and situations where effective decisions have to be made, sometimes instantly. Let's see how retailers can improve the efficiency of buying trips through the use of technology.Most people...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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