Trade Marketing

Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?

Ankur Shiv Bhandari - October 4, 2016

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...

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Latest News

Beauty & WellnessIndiaretailing Bureau - April 23, 2024

Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...

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Payments

Razorpay announces ‘UPI Switch’ in partnership with Airtel Payments Bank

PTI - April 23, 2024

BharatPe launches all-in-one payment device BharatPe One

PTI - April 23, 2024

E-Commerce

Hyper-local e-comm firm magicpin plans to hire 250 people over next 6 months

PTI - April 23, 2024

Food & Beverage

US-based P.F. Chang’s opens second restaurant in India

Anagha R Ratna - April 23, 2024

Technology

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Showcase your product / solution to digitally savvy decision makers from Retail, eCommerce, D2C, Fashion, Food, shopping centres and grow exponentially.

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