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In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
Retail
Indians trust recommendations more than advertisements
A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool.According to the recent Nielsen Internet survey, India ranks fourth among the...
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Latest News
Mango launches Barcelona-inspired Summer collection on Myntra
Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology
New Delhi: Global fashion retailer Mango...
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