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Govt asks advertisers to submit self-declaration certificate from June 18

The self-declaration has to be submitted for all new print, digital, television and radio advertisementsNew Delhi: The government on Monday asked all advertisers and advertising agencies to submit a self-declaration certificate making it clear that the advertisement does...

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Indians trust recommendations more than advertisements

A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool.According to the recent Nielsen Internet survey, India ranks fourth among the...
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Budget 2024: Jewellery sector welcomes custom duty reduction on precious metals

The reduction in duties will bring down input costs, increase value addition, promote export competitiveness and boost domestic manufacturing New...
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